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The Truth
About Trash

It is ironic that a $1 trillion industry designed to deal with waste is a symbol of it.

Step into the broken world of waste management. What we've uncovered is downright shocking.

The average American throws away 4.5 pounds of trash each day1. That's a lot of waste.

Even when we try to keep waste out of landfills, we can't. Recyclable materials represent 46% of the material of U.S. landfills2. That's ugly. Each year, Americans send $11 billion in recyclables to the dump3.

In 2014, U.S. landfills emitted 148 million metric tons of methane4—a gas whose impact on global warming, pound for pound, is 25 times greater than carbon dioxide5.

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the competition
The biggest waste management providers—which handle 65% of all U.S. waste—are landfill companies.

They have an outdated, asset-heavy model that pays them twice for every customer—once when they pick up trash, and once when they dump it in the landfills they own.

It's a grossly inefficient industry that thrives on continual price increases, too-frequent pickup schedules and zero billing transparency. For many businesses, there hasn't been a better option—until now.

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the solution
Rubicon doesn't own a single landfill or garbage truck.

Instead, we connect customers with our independent hauler network to bid on their business.

Our technology-enabled model drives costs down, creates potential new revenue streams for recyclable materials, and builds more sustainable businesses.

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the future
Rubicon is committed to a world without waste and we're using tech to get us there.

We are committed to eradicating landfills. No matter their size, every business can commit to more sustainable business practices.

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1. United States Environmental Protection Agency, Basic Facts About Solid Waste
2. Center for American Progress, The Treasure of Diverted Trash
3. As You Sow, Unfinished Business: The Case for Extended Producer Responsibility For Post-consumer Packaging
4. United States Environmental Protection Agency, Trends in Greenhouse Gas Emissions
5. United States Environmental Protection Agency, Overview of Greenhouse Gases