The Sharing Economy: Restacking Industry in the 21st Century

“Rubicon is launching a new model in which customers will use the company’s app to schedule a truck when their dumpster is actually full…The potential savings through avoided truck trips is clearly enormous…

At least until recently, car buyers haven’t worried about the excess capacity they were purchasing, as long as the lifetime value of the vehicle was greater for them than its lifetime cost. But the reality is that all that time the private automobile sits idle, economic value is going unrealized. And cars are by no means alone in their lumpiness. Houses, apartments, offices, bikes, computers, clothes, books, toys—all represent goods that individuals buy for their own use, but which bring with them a good deal of excess capacity…

All this excess capacity is what makes the sharing economy possible.According to Oscar Salazar, the founding chief technology officer at Uber, now CTO at carpooling startup Ride and an executive advisor to Rubicon Global, one reason the transportation sector has been so successfully ‘shared’ is, ‘A lot of people own cars; in some countries the number of vehicles surpasses the human population.’ But excess capacity existed long before anyone began talking about an economy based on sharing…What empowered this new way of doing business was technology.”

Excerpt from Rubicon Global’s latest whitepaper in collaboration with the Initiative for Global Environmental Leadership (IGEL) at the Wharton School at the University of Pennsylvania. “The Sharing Economy: Restacking Industry in the 21st Century” explores the forces fueling this new marketplace. Read the full text here.

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Press Coverage

Montgomery, Ala., Installs Smart Tech on Garbage Trucks

Alabama’s capital city has entered into a three-year agreement after a six-month pilot that saw roughly 80 garbage trucks there outfitted with the RUBICONSmartCity platform to better manage routes and maintenance. Dozens of garbage collection trucks in Montgomery, Ala., have been outfitted with new smart… Keep Reading...

City of Montgomery Selects Rubicon Global for 3-Year Contract

Rubicon Global announced that the City of Montgomery, Alabama has selected Rubicon® to formally implement a smart city solution to help improve residential and commercial waste and recycling services for its more than 200,000 citizens. The City of Montgomery piloted the RUBICONSmartCity™ platform for six… Keep Reading...

Ala. City Adopts Rubicon Global Smart City Software

Following a six-month pilot, the City of Montgomery, Ala., has awarded a three-year contract to Rubicon Global for its SmartCity platform. The RUBICONSmartCity platform includes a smartphone-based mobile app, a plug-in device, and a web-based portal. The technology allows the City of Montgomery’s Solid Waste… Keep Reading...

Press Releases

Speaker Series: Rubicon Presenting at the Inaugural Georgia Food Paths

WHO: Aaron Friedman-Heiman, Waste Diversion Coordinator, Rubicon Global (Email) WHAT: From a Washington Post story last year: “Food waste that decomposes in landfills releases methane, a greenhouse gas that is at least 28 times more potent than carbon dioxide.” Food waste is a both a… Keep Reading...

Speaker Series: Rubicon’s Conor Riffle Speaking at the U.S. Chamber of Commerce Sustainability and Circular Economy Summit

WHO: Conor Riffle, Director of Smart Cities, Rubicon Global (Twitter, Email) WHAT: The definition of smart cities is evolving. No longer is a smart city solely focused on transportation or security. Smart cities are now looking at waste and recycling, and leveraging technology and data… Keep Reading...

Co-Founder and CEO of Blueland the Latest Guest on Rubicon’s ‘Town Haul’ Podcast

Atlanta, GA (August 2, 2019) — Rubicon Global today announced its latest ‘Town Haul’ podcast is now live with the Co-Founder and CEO of Blueland, Sarah Paiji Yoo. On the Rubicon® ‘Town Haul’ podcast, Sarah discusses the origins of Blueland and how the proliferation of… Keep Reading...

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