The Sharing Economy: Restacking Industry in the 21st Century

“Rubicon is launching a new model in which customers will use the company’s app to schedule a truck when their dumpster is actually full…The potential savings through avoided truck trips is clearly enormous…

At least until recently, car buyers haven’t worried about the excess capacity they were purchasing, as long as the lifetime value of the vehicle was greater for them than its lifetime cost. But the reality is that all that time the private automobile sits idle, economic value is going unrealized. And cars are by no means alone in their lumpiness. Houses, apartments, offices, bikes, computers, clothes, books, toys—all represent goods that individuals buy for their own use, but which bring with them a good deal of excess capacity…

All this excess capacity is what makes the sharing economy possible.According to Oscar Salazar, the founding chief technology officer at Uber, now CTO at carpooling startup Ride and an executive advisor to Rubicon Global, one reason the transportation sector has been so successfully ‘shared’ is, ‘A lot of people own cars; in some countries the number of vehicles surpasses the human population.’ But excess capacity existed long before anyone began talking about an economy based on sharing…What empowered this new way of doing business was technology.”

Excerpt from Rubicon Global’s latest whitepaper in collaboration with the Initiative for Global Environmental Leadership (IGEL) at the Wharton School at the University of Pennsylvania. “The Sharing Economy: Restacking Industry in the 21st Century” explores the forces fueling this new marketplace. Read the full text here.

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Press Coverage

City of Irving, Texas Selects Rubicon Global

Rubicon Global, a technology company that powers a digital marketplace, provides a suite of SaaS products for waste, recycling, and smart city solutions, and collects and analyzes data for businesses and governments worldwide, today announced that the City of Irving, Texas has selected Rubicon to… Keep Reading...

Rubicon Global to carry out smart city pilot in Texas

The city of Irving, Texas, has selected Rubicon Global to provide a smart city pilot program to improve residential waste and recycling services for its more than 240,000 residents. Rubicon Global provides software-as-a-service products for waste, recycling, and smart city solutions, and it collects and… Keep Reading...

Irving, TX partners with Rubicon for smart waste pilot

Dive Brief: The city of Irving, TX has selected technology company Rubicon Global as its partner for a six-month pilot that aims to optimize residential waste and recycling services. Each of the city's 40 collection vehicles will be equipped with a smartphone and an on-board… Keep Reading...

Press Releases

Rubicon Global Volunteers Clean Up More Than Four Tons Of Trash From The Chattahoochee River Area

Atlanta, GA (April 10, 2019) — Rubicon Global, a technology company that powers a digital marketplace, provides a suite of SaaS products for waste, recycling, and smart city solutions, and collects and analyzes data for businesses and governments worldwide, today announced that nearly a dozen… Keep Reading...

City of Irving, Texas Selects Rubicon Global

Atlanta, GA (April 2, 2019) — Rubicon Global, a technology company that powers a digital marketplace, provides a suite of SaaS products for waste, recycling, and smart city solutions, and collects and analyzes data for businesses and governments worldwide, today announced that the City of… Keep Reading...

Rubicon Global Speaker Series: Smart Cities Connect Spring Conference & Expo

WHO:  Michael Allegretti, Chief Public Strategy Officer, Rubicon Global (@MikeAllegretti) Stephen Goldsmith, Daniel Paul Professor of the Practice of Government, Harvard’s Kennedy School of Government (@GoldsmithOnGov) Larry Schneider, Streets Superintendent, City of Fort Collins, Colorado (@fortcollinsgov) WHAT: Getting Smart About Trash: An interactive discussion on… Keep Reading...

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