Rubicon Showcased in Latest New Big Circle Report on Circular Economy Implementation

 

Using technologies such as visual recognition and machine learning, the company conducts an initial screening of a client’s waste streams to identify types of waste and quantities, develops a waste separation system, and then tailors a waste collection schedule. This helps customers improve their recycling rates, lower costs by reducing the frequency of waste collection, and sometimes earn extra income from selling the recyclable products (e.g., carton, paper).

As part of its mission, Rubicon educates its customers’ employees on waste separation and recycling. It also connects clients with its independent hauler network, which offers competitive prices, on-demand pickups, billing transparency and even a report on the customers’ recycling efforts. And Rubicon collaborates with other companies along the circular economy value cycle to create sustainable offerings for its small business customers, such as Michelin, which offers discount pricing on new commercial tires and retreads, and TerraCycle, an expert in hard-to-recycle waste.

Nate Morris

Rubicon’s growth outlook is bright as more and more companies, customers and regulators push toward the circular economy. The company employees close to 300 employees and has raised over $200 million of funding to date. In 2016, Forbes named Rubicon one of the next Billion-Dollar Startups, and in 2017, Inc. named it one of the Top 25 disruptive companies. “The circular economy laid the foundation for building a company that is reinventing the waste industry – Our business model is circular by design,” said CEO Nate Morris.

Press Coverage

‘Trick or Trash’: TerraCycle and Rubicon partner for candy wrapper recycling

The companies have launched a campaign to help teachers educate their students on the importance of recycling and keeping candy wrappers out of landfills. According to industry data, $2.6 billion will be spent on candy in 2019, and Americans purchase nearly 600 million pounds of… Keep Reading...

Rubicon Global Launches “Trick or Trash” Halloween Campaign to Keep Candy Wrappers Out of Landfills

Rubicon Global announces that the company has launched a Halloween campaign designed to help elementary and middle-school teachers across the United States educate their students on the importance of recycling and keeping candy wrappers out of landfills. The campaign is in keeping with the company’s… Keep Reading...

Rubicon Launches Halloween Campaign to Divert Candy Wrappers from Landfills

Rubicon is running its first-ever “Trick or Trash” campaign, as well as a Candy and Snack Wrappers Zero Waste Box via TerraCycle. Rubicon Global announced that it has launched a Halloween campaign designed to help elementary and middle school teachers across the U.S. educate their… Keep Reading...

Press Releases

Rubicon Global Launches “Trick or Trash” Halloween Campaign to Keep Candy Wrappers Out of Landfills

Free Offering from Rubicon® Aims to Help With the Waste and Recycling Challenges of Today Atlanta, Georgia (October 16, 2019) — Rubicon Global today announced that the company has launched a Halloween campaign designed to help elementary and middle-school teachers across the United States educate… Keep Reading...

Speaker Series: Rubicon Global’s Michael Allegretti Speaking at the Inaugural Smart Waste, Smart Resources Conference

WHO: Michael Allegretti, Chief Strategy Officer at Rubicon Global (Twitter, Blog) WHAT: The inaugural Smart Waste, Smart Resources conference in the United Kingdom will focus on digital solutions coming to the waste industry, driven by the need for greater accountability and improved resource management, and… Keep Reading...

Rubicon Global Receives 2019 Smart City Innovation Award from IoT Evolution World

Atlanta, GA (September 25, 2019) – Rubicon Global announced today that RUBICONSmartCity™ has received a 2019 IoT Evolution Smart City Innovation Award from IoT Evolution World, the leading online publication covering IoT technologies. The award honors organizations delivering software or hardware solutions which enable the… Keep Reading...