Rubicon Showcased in Latest New Big Circle Report on Circular Economy Implementation


Using technologies such as visual recognition and machine learning, the company conducts an initial screening of a client’s waste streams to identify types of waste and quantities, develops a waste separation system, and then tailors a waste collection schedule. This helps customers improve their recycling rates, lower costs by reducing the frequency of waste collection, and sometimes earn extra income from selling the recyclable products (e.g., carton, paper).

As part of its mission, Rubicon educates its customers’ employees on waste separation and recycling. It also connects clients with its independent hauler network, which offers competitive prices, on-demand pickups, billing transparency and even a report on the customers’ recycling efforts. And Rubicon collaborates with other companies along the circular economy value cycle to create sustainable offerings for its small business customers, such as Michelin, which offers discount pricing on new commercial tires and retreads, and TerraCycle, an expert in hard-to-recycle waste.

Nate Morris

Rubicon’s growth outlook is bright as more and more companies, customers and regulators push toward the circular economy. The company employees close to 300 employees and has raised over $200 million of funding to date. In 2016, Forbes named Rubicon one of the next Billion-Dollar Startups, and in 2017, Inc. named it one of the Top 25 disruptive companies. “The circular economy laid the foundation for building a company that is reinventing the waste industry – Our business model is circular by design,” said CEO Nate Morris.

Press Coverage

Rubicon Global’s Chief Strategy Officer in Smart Cities Dive

Rubicon Global’s Chief Strategy Officer, Michael Allegretti, recently wrote an opinion piece for Smart Cities Dive on how keeping city streets clean and clear should be a top priority for any mayor. Here is a short extract from the piece. Let's say a commuter is living paycheck to… Keep Reading...

State Farm Arena Receives LEED Gold Certification

The United States Green Building Council, Washington, recently announced State Farm Arena, home of the NBA’s Atlanta Hawks Basketball Club, has received the Leadership in Energy and Environmental Design (LEED) Gold certification. Council President Mahesh Ramanujam presented Atlanta Hawks and State Farm Arena CEO Steve… Keep Reading...

In These Cities, Fleet Vehicles Are Roaming Data Centers

Last fall, Montgomery, Ala., Director of Public Works Chris Conway and Director of Fleet Management Walt Lilley connected with Rubicon Global and its SmartCity waste and recycling solutions platform. They outfitted 80 sanitation department vehicles with a smartphone loaded with Rubicon’s hauler-specific app and a… Keep Reading...

Press Releases

Norfolk, Virginia Selects Rubicon Global For Smart City Solution

Atlanta, GA (June 24, 2019) — The City of Norfolk, Virginia today announced that it has selected Rubicon Global to deploy a smart city pilot program to improve the residential waste services of their more than 61,000 locations. Rubicon Global is a technology company that… Keep Reading...

Going Zero Waste Founder the Latest Guest on Rubicon’s ‘Town Haul’ Podcast

Atlanta, GA (June 14, 2019) -- Rubicon Global, a technology company that powers a digital marketplace, provides a suite of SaaS products for waste, recycling, and smart city solutions, and collects and analyzes data for businesses and governments worldwide, today announced its latest ‘Town Haul’… Keep Reading...

Rubicon Global Speaker Series: Government Fleet Expo & Conference (GFX) 2019

WHO: Michael Allegretti, Chief Strategy Officer at Rubicon Global (@MikeAllegretti) WHAT: The role of the waste and recycling vehicle is evolving to now serve as a roaming data center. Technology and data are dramatically reshaping how cities and municipalities serve their customers, enabling drivers and… Keep Reading...

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