Rubicon Global Profiled in Waste Dive

Rubicon Global was recently profiled in Waste Dive, the leading industry publication in the waste and recycling industry, under the heading “Rubicon Global taking less combative tack, focusing on software business.” Here are some highlights from the feature:

Rubicon Global has been in business for over a decade and has received more than its fair share of press coverage, but it’s still not uncommon to meet people who don’t quite understand what the “technology company” does. If its latest play works, those questions may soon be answered once and for all.

“[Software as a subscription] is what’s going to be the predominant focus of how we grow over the future,” CEO Nate Morris told Waste Dive earlier this month at WasteExpo, citing an accumulation of scale, relationships and data as key assets to leverage. “That’s going to be a big bulk of our growth, but also is really going to be the future of our industry and how we are going to be judged in a public or private market.”

According to Morris, this subscription business is targeted to comprise more than 50% of Rubicon’s revenue in the next five years, including the company’s expanding smart cities line and more.

“I think every American company today wants to be a technology company. The big autos are talking about becoming technology and mobility companies,” said Chief Strategy Officer Michael Allegretti. “Everyone wants to be, but it’s more than office layouts. It comes to building tech products, and that’s what we are focused on.”

“If you are a technology company, how much of your revenue is derived from product and subscription?” asked Morris. “And that ultimately needs to be the real test. Just like Silicon Valley or some of the most sophisticated tech investors ask us that question.”

“As a technology company, drivers of value for us all come back to data collection,” said Allegretti​. “So when we think of our technology penetration and the value of our business, it largely comes — and will continue to come — from all of those various places from which we can collect data points to help improve the industry, help cities run better and help consumers live more sustainable lives.”

Click here for the full feature

Press Coverage

Montgomery, Ala., Installs Smart Tech on Garbage Trucks

Alabama’s capital city has entered into a three-year agreement after a six-month pilot that saw roughly 80 garbage trucks there outfitted with the RUBICONSmartCity platform to better manage routes and maintenance. Dozens of garbage collection trucks in Montgomery, Ala., have been outfitted with new smart… Keep Reading...

City of Montgomery Selects Rubicon Global for 3-Year Contract

Rubicon Global announced that the City of Montgomery, Alabama has selected Rubicon® to formally implement a smart city solution to help improve residential and commercial waste and recycling services for its more than 200,000 citizens. The City of Montgomery piloted the RUBICONSmartCity™ platform for six… Keep Reading...

Ala. City Adopts Rubicon Global Smart City Software

Following a six-month pilot, the City of Montgomery, Ala., has awarded a three-year contract to Rubicon Global for its SmartCity platform. The RUBICONSmartCity platform includes a smartphone-based mobile app, a plug-in device, and a web-based portal. The technology allows the City of Montgomery’s Solid Waste… Keep Reading...

Press Releases

Speaker Series: Rubicon Presenting at the Inaugural Georgia Food Paths

WHO: Aaron Friedman-Heiman, Waste Diversion Coordinator, Rubicon Global (Email) WHAT: From a Washington Post story last year: “Food waste that decomposes in landfills releases methane, a greenhouse gas that is at least 28 times more potent than carbon dioxide.” Food waste is a both a… Keep Reading...

Speaker Series: Rubicon’s Conor Riffle Speaking at the U.S. Chamber of Commerce Sustainability and Circular Economy Summit

WHO: Conor Riffle, Director of Smart Cities, Rubicon Global (Twitter, Email) WHAT: The definition of smart cities is evolving. No longer is a smart city solely focused on transportation or security. Smart cities are now looking at waste and recycling, and leveraging technology and data… Keep Reading...

Co-Founder and CEO of Blueland the Latest Guest on Rubicon’s ‘Town Haul’ Podcast

Atlanta, GA (August 2, 2019) — Rubicon Global today announced its latest ‘Town Haul’ podcast is now live with the Co-Founder and CEO of Blueland, Sarah Paiji Yoo. On the Rubicon® ‘Town Haul’ podcast, Sarah discusses the origins of Blueland and how the proliferation of… Keep Reading...

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