Norfolk, Virginia Selects Rubicon Global For Smart City Solution

Atlanta, GA (June 24, 2019) — The City of Norfolk, Virginia today announced that it has selected Rubicon Global to deploy a smart city pilot program to improve the residential waste services of their more than 61,000 locations.

Rubicon Global is a technology company that powers a digital marketplace, provides a suite of Software as a Service (SaaS) products for waste, recycling, and smart city solutions, and collects and analyzes data for businesses and governments worldwide.

Starting in July, the City of Norfolk’s Department of Public Works will use the RUBICONSmartCity™ platform as a pilot program over a six-month period. The City of Norfolk’s goal is to enhance its municipal solid waste (MSW) and yard waste offerings, both in terms of sustainability and customer service, through the integration of Rubicon’s technology.

The City of Norfolk is home to more than 247,000 residents in a 66 square-mile area. It is also home to the world’s largest naval base, and it serves as the North American headquarters for the North Atlantic Treaty Organization (NATO). The City of Norfolk has over 60 sanitation vehicles running more than 90 routes per week that service 61,000 locations, all of which will be part of the RUBICONSmartCity launch.

The RUBICONSmartCity platform includes a smartphone loaded with the customized Rubicon® application, as well as an on-board computer plug-in device. Both will be placed in the city’s Department of Public Works more than 60 collection vehicles. An additional set of on-board plug-in devices will be placed in 10 of Norfolk’s supervisory vehicles. The Rubicon technology will allow for the collection of real time service confirmations, provide GPS vehicle tracking, and enable documentation of any driver issues or the inability to successfully complete a pick-up. The RUBICONSmartCity manager portal will collect all the data and analytics and provide the city real time route updates, daily reporting, and operational insights.

“The City of Norfolk has always prided itself on our sustainability mission and commitment to the environment, and combining that commitment with ways to maximize the value-add of our services to our citizens,” said Richard Broad, Director of Public Works for the City of Norfolk. “We are very excited to begin working with Rubicon Global to implement their smart city solution across our fleet of vehicles, and we look forward to leveraging the findings to the benefit of our great city.”

“Rubicon Global is remaking the entire landscape of waste and recycling through innovative technology and data analysis that helps cities of all sizes make smarter decisions about waste, recycling, and city operations,” said Michael Allegretti, Chief Strategy Officer at Rubicon Global. “Using RUBICONSmartCity, the City of Norfolk will be able to leverage data pulled from its fleet in real time to plan optimized routes, track vehicle location, and confirm service at every location, ensuring that Norfolk continues to realize measurable gains in terms of quality of life, customer service, and taxpayer savings.”

RUBICONSmartCity has been rolled out in more than 30 cities across the U.S., including Atlanta, GA; Columbus, GA; Fort Collins, CO; Irving, TX; Montgomery, AL; Philadelphia, PA; Santa Fe, NM; Spokane, WA; Tyler, TX; and West Memphis, AR. The solution is also available to purchase on Amazon Web Services (AWS) Marketplace, HGACBuy, and Marketplace.city. Cities interested in learning more about RUBICONSmartCity can visit RubiconGlobal.com to request a demonstration.

About Rubicon Global

Rubicon Global is a technology company that powers a digital marketplace, provides a suite of SaaS products for waste, recycling, and smart city solutions, and collects and analyzes data for businesses and governments worldwide. Using technology to help turn businesses into more sustainable enterprises and neighborhoods into greener and smarter places to live and work, Rubicon’s mission is to end waste in all of its forms by helping its partners find economic value in their waste streams and confidently execute on their sustainability goals. The company is a Certified B Corporation, affirming that Rubicon meets the highest standards of verified social and environmental performance. Through its technology, Rubicon is transforming the entire category of waste and recycling. With more than 1.5 million service locations worldwide, Rubicon Global is headquartered in Atlanta, GA, and has core teams in New York, NY, San Francisco, CA, St. Louis, MO, and Tinton Falls, NJ. Rubicon has been named a Great Place to Work™ in 2018 and 2019 and was awarded as one of Glassdoor’s “Top Ten Companies with Seriously Impressive Benefits” in 2018.

Stay up to date on all Rubicon news and information at https://www.rubiconglobal.com, or follow Rubicon on Twitter, LinkedIn, Facebook, and Instagram.

Contact Information

Alana Smith
Communications, City of Norfolk
alana.smith@norfolk.gov

Charles Zinkowski
Director of Communications, Rubicon Global
charles.zinkowski@rubiconglobal.com
678-906-2689

Press Coverage

Rubicon Uses Technology to Solve Global Waste and Recycling Challenges

Rubicon is a technology company that powers a digital marketplace, provides a suite of SaaS products for waste, recycling, and smart city solutions, and collects and analyzes data for businesses and governments worldwide. Below is our recent interview with Renaud de Viel Castel , Senior… Keep Reading...

Rubicon’s Vice President of Smart Cities Named a Waste360 “40 Under 40” Award Winner

Congratulations to Rubicon’s Vice President of Smart Cities, Conor Riffle, for being honored by Waste360 as a 2020 “40 Under 40” award winner! The awards honor the next generation of leaders who are shaping the future of the waste and recycling industry. Always with an eye… Keep Reading...

RUBICONSmartCity Feature One of Government Fleet’s Most Popular Feature Stories in 2019

A Government Fleet story featuring RUBICONSmartCity was name one of the magazine’s most popular feature stories of 2019. The story, titled “In These Cities, Fleet Vehicles Are Roaming Data Centers,” highlighted Rubicon’s partnerships with the City of Montgomery, AL and West Memphis, AR. To quote the original article:… Keep Reading...

Press Releases

Speaker Series: Rubicon’s Conor Riffle to Lead Smart City Panel Discussion at Geotab Connect 2020

WHO: Conor Riffle, Vice President of Smart Cities, Rubicon (Twitter) WHAT: Improving transportation, lowering a carbon footprint, and creating safer streets and better road conditions. These are all aspects of a smart city. Moving from responding to citizen complaints to anticipating citizen needs is the… Keep Reading...

Rubicon Named a 2019 BUILD Magazine Awards Winner in Recycling and Waste Management

Atlanta, Georgia (January 6, 2020) — Rubicon announced today that the company has been named a 2019 BUILD Magazine Awards Winner in the category of Recycling and Waste Management. As the world’s population continues to increase, so too does the amount of refuse and the… Keep Reading...

Rubicon, Closed Loop Organics, and B Green Services Help Divert More Than One Ton of Waste Away from Landfills at “Afternoon in the Country” Event

Atlanta, Georgia (December 16, 2019) — Rubicon, a Certified B Corporation, today announced that it worked with Closed Loop Organics and B Green Services to divert more than a ton of waste away from landfills and into recycling streams at the one-day “Afternoon in the… Keep Reading...