Harvard Business School Features Rubicon Global in Business Case Study

Written by Harvard Business School Senior Associate Dean, William Sahlman and Senior Harvard Researcher, Hunter Ashmore, the case describes Rubicon Global’s disruption of the waste and recycling industry. The case is set in late 2014 and discusses Rubicon’s expansion and growth capital options.

“The company started with a bold idea: create a cloud-based, full-service waste management company providing low-cost, highly efficient, and environmentally friendly service anywhere in the country through a national network of independent waste haulers and recyclers.” A player in the sharing economy, Rubicon was developing an on-demand mobile application that did for waste management what Uber had done for taxi service.

Rubicon had made great progress since introducing its service. They had signed up large multi-national customers and had a number of large potential contracts in the negotiation phase. The team needed more capital to build out the network and technology platform. Management and the board had to make a number of critical decisions: how much should the company raise, for what purpose, from whom, and on what terms?”

The Harvard Business case study is available for purchase through Harvard Publishing.

Click here for the full interview

Press Coverage

City of Irving, Texas Selects Rubicon Global

Rubicon Global, a technology company that powers a digital marketplace, provides a suite of SaaS products for waste, recycling, and smart city solutions, and collects and analyzes data for businesses and governments worldwide, today announced that the City of Irving, Texas has selected Rubicon to… Keep Reading...

Rubicon Global to carry out smart city pilot in Texas

The city of Irving, Texas, has selected Rubicon Global to provide a smart city pilot program to improve residential waste and recycling services for its more than 240,000 residents. Rubicon Global provides software-as-a-service products for waste, recycling, and smart city solutions, and it collects and… Keep Reading...

Irving, TX partners with Rubicon for smart waste pilot

Dive Brief: The city of Irving, TX has selected technology company Rubicon Global as its partner for a six-month pilot that aims to optimize residential waste and recycling services. Each of the city's 40 collection vehicles will be equipped with a smartphone and an on-board… Keep Reading...

Press Releases

Rubicon Global Volunteers Clean Up More Than Four Tons Of Trash From The Chattahoochee River Area

Atlanta, GA (April 10, 2019) — Rubicon Global, a technology company that powers a digital marketplace, provides a suite of SaaS products for waste, recycling, and smart city solutions, and collects and analyzes data for businesses and governments worldwide, today announced that nearly a dozen… Keep Reading...

City of Irving, Texas Selects Rubicon Global

Atlanta, GA (April 2, 2019) — Rubicon Global, a technology company that powers a digital marketplace, provides a suite of SaaS products for waste, recycling, and smart city solutions, and collects and analyzes data for businesses and governments worldwide, today announced that the City of… Keep Reading...

Rubicon Global Speaker Series: Smart Cities Connect Spring Conference & Expo

WHO:  Michael Allegretti, Chief Public Strategy Officer, Rubicon Global (@MikeAllegretti) Stephen Goldsmith, Daniel Paul Professor of the Practice of Government, Harvard’s Kennedy School of Government (@GoldsmithOnGov) Larry Schneider, Streets Superintendent, City of Fort Collins, Colorado (@fortcollinsgov) WHAT: Getting Smart About Trash: An interactive discussion on… Keep Reading...

Questions?
Call 844-479-1507 or Contact Us
© 2019 Rubicon Global Holdings LLC. All rights reserved.   |   Rubicon Global is located in the Salesforce Tower at 950 E Paces Ferry Rd., Suite 1900, Atlanta, GA 30326