Managing Partner, Rubicon Global
Steve Koonin was named Chief Executive Officer (CEO) of the Atlanta Hawks Basketball Club in April 2014. Koonin oversees all business, financial and strategic operations of the Atlanta Hawks and Philips Arena, and represents the owners as the head of the organization. Under Koonin’s direction, the Hawks launched an innovative rebranding campaign and focused on a strategically established set of target audiences: millennials and next generation Atlantans; multicultural residents; and business-based consumers. His brand-centric approach and commitment to connecting with the Atlanta market led to the addition of more than 20 new corporate partners.
Koonin, a longtime entertainment and marketing veteran, joined the Hawks after spending the previous 14 years with Turner Entertainment Networks, most recently serving as the division’s president. Prior to his stint at Turner, Koonin was at the helmed the marketing and worldwide advertising operations at The Coca-Cola Company, where he spent over a decade. While serving as Coca-Cola’s vice president of sports and entertainment marketing, he was named Sports Executive of the Year by Sports Business Journal.
Koonin serves on the boards of GameStop, Emory Healthcare, the Georgia Aquarium, the Fox Theatre, Metro Atlanta Chamber of Commerce and the Atlanta Symphony Orchestra, and is a trustee of the Marcus Jewish Community Center of Atlanta.