Founder, Chairman, and CEO
Nate Morris founded Rubicon in 2008 with a mission “To End Waste.” Rubicon leverages the power of technology to manage waste, recycling, and sustainability solutions for Fortune 500 & Main Street customers and cities around the world. Under Morris’ leadership, Rubicon became a catalyst for groundbreaking change across the waste and recycling industry, expanding operations to five continents and 18 countries. Rubicon has been recognized as ‘One of the World’s Most Innovative Companies’ by Fast Company and as an Industry Disruptor by Inc Magazine.
Building a different kind of technology company outside of Silicon Valley, Morris created Rubicon not only to transform the waste and recycling industry but also to use the free market to bring positive change to the world. An early adopter and supporter of Benefit Corporations, Rubicon was recognized as a “Best of the World” Certified B Corporation in the reporting categories of the Environment and Governance.
Morris has been named to Fortune Magazine’s 40 under 40 list, a Young Global Leader by the World Economic Forum, an Outstanding Young American by the United States Junior Chamber of Commerce, and a 2018 Most Admired CEO by the Atlanta Business Chronicle. Morris is also a Term Member of the Council on Foreign Relations and the Young Presidents’ Organization (YPO).
A signatory of the Founders Pledge, Morris created the Morris Foundation to improve the lives of Kentucky’s working families. Over the years, he has been a benefactor to the University of Kentucky. Morris serves on the Dean’s Advisory Board of the Gatton College of Business and Economics where he is the Entrepreneur in Residence.
Morris has been profiled in several national news and academic publications including the New York Times, Forbes, Fortune, Vanity Fair, The Wall Street Journal and was also the protagonist of a Harvard Business School case study.
A product of Kentucky public schools, Morris attended George Washington University as a Scottish Rite Scholar and graduated with a Bachelor of Arts degree. Morris then attended Princeton University’s Woodrow Wilson School and was named a Presidential Scholar at the Center for the Study of the Presidency and Congress.
- World Economic Forum
- Morris Industries