The traditional asset-heavy waste industry, where landfills are the end destination for most of our trash, has long been primed for disruption. And with citizens increasingly demanding cleaner air and purer water, the environmental and socio-economic costs of burying our garbage are no longer simply deemed acceptable. By running robust data analytics, shifting economic incentives, and adjusting behavioral norms, it is possible to change the way we deal with trash. But we must start now.
The term “circular economy” is one few people fully understand or use in their daily lives, yet it impacts us all. The same can be said for the World Economic Forum, also dubbed “Davos” after the small town hidden in the Swiss Alps where the World Economic Forum Annual Meeting takes place. Only about 3,000 people are invited to attend the Annual Meeting in Davos each year – an exclusive group of world leaders and activists – but this meeting is incredibly important to the business world and society at large, since these attendees tackle some of the most pressing challenges and opportunities facing the world.
Earlier this month, the Young Global Leaders Circular Economy Taskforce announced the finalists for its Circular Economy Awards program. Also known as “The Circulars,” the awards were designed to celebrate the success of leaders and businesses who are paving the way toward a circular economy with innovative solutions. I’m honored to say that Rubicon Global is represented in two out of the seven award categories.
It amazes me how much money is buried in our trash. Money saving tips usually focus on spending less on luxuries, but believe it or not, garbage is the real jackpot. As a waste and recycling consultant, I’ve found this is particularly true for small businesses.
Over 40 years ago, Dr. Jan Hines opened Alpharetta Animal Hospital to save the lives of beloved pets, not to haggle with waste management companies.
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